Snap Facts

Snapchat. A fast a furious form of social media, where you can get a live feed from any event, anywhere in the world. Snapchat consistently ranks at number two for social media apps, only being beat by Facebook. From May 2015 to May 2016, Snapchat's daily video views have grown 400% over the course of the year (from 2 billion to 10 billion). At a linear monthly growth rate of 33%, Snapchat will surpass 18 billion daily video views by May 2017! That is a lot of people staring into their phone, waiting for the next advertisement to grab their attention. When deciding where to use your marketing dollars, you should consider Snapchat as one of your avenues...

• Snapchat ads have almost a million views per day
• Snapchat's video views have now surpassed Facebook's
• Snapchat has more users than Twitter
• Snapchat is now currently valued around $20 billion
• 60% of all smartphone users can also be found on Snapchat
• Millennials account for over 70% of all Snapchat users

Millennials are one of the top market segments business are trying to reach, so what better way to do it than Snapchat? There are three main ways you can go about advertising on Snapchat...

1. Snap Ads: A mobile video ad that appears in the context of a consumers other Snaps. Viewers can then choose to swipe up for more information.
2. Sponsored Geofilters: Depending on a consumer's location, the geofilter can be used on a Snap to describe where, when and why the Snap was taken.
3. Sponsored Lenses: These are the funny lenses that usually contain some type of animation or voice change.

Examples of Sponsored Geofilters:

Example of a Sponsored Lens:

There is also word-of-mouth advertising on Snapchat that has proved to be very successful. For example, the Speak Out game by Hasbro was extremely popular this past Christmas due to the fact that it made hilarious footage for people to put on Snapchat! If your product is something that is funny, or cool to video, you better bet that it will be put on Snapchat.

For the following blog posts I will go into more detail on how specific companies have profited by using Snapchat as a form of advertisement. I will write about how social media has impacted traveling, as well as various news sources. Please comment and let me know if there is a certain company or category you would like me to research to see how social media, specifically Snapchat, has impacted the company or category.

Sources:
http://mediakix.com/2016/01/snapchat-statistics-2016-marketers-need-to-know/#gs.XU2odZs
https://www.snapchat.com/ads