Something's missing

Has anyone realized something different about Snapchat? Something missing? Remember the local collaborative stories that allowed you to view what people were doing in other cities? Well, they are gone now. Snapchat has decided to end these local stories because they were one of their least popular features. There will still be live stories, but they will be focused around bigger events such as award shows or holidays.

It seems that Snapchat is now seeking more exclusive content, and opting for official deals with companies desiring to be part of their "Discover" section. So instead of the National Football League (NFL) just being involved in live stories, they are going to build a Discover channel. With these partnerships the ad revenue is split.

Sadly, Snapchat had to lay off about fifteen employees that were in charge of curating the live story submissions cities would receive. Curators would sift through around 20,000 submissions a day, and only chose 50-60 to showcase. With the elimination of local stories, Snapchat is expected to raise their revenue by 150% in 2017. It is expected to rise from $360 million to $935.5 million.

Although this was one of my shorter blog posts, I felt it was necessary to address. Check back next week to see how Snapchat is being integrated into many restaurants' marketing plans.

Sources

http://www.theverge.com/2016/9/7/12830618/snapchat-ends-local-stories-for-cities
http://mashable.com/2016/09/07/snapchat-local-stories/#K._2Q2.d28qH