Snapchat and Facebook are two very popular social platforms. Snapchat is a photo-sharing app that allows you to take a picture, send that picture to another Snapchat user, and after a certain amount of time that is chosen by the sender, the photo is deleted and the receiver can no longer see the photo. Facebook allows registered users to create profiles, upload photos and videos, and send messages to keep in touch with people. Snapchat has become increasingly popular amongst the Millennial generation, but why?
Snapchat
Founded: 2011
CEO: Evan Spiegel
Headquarters: Venice, California
Revenue: $404 million
Net Income/ Loss: -$515 million
Daily Active Users: 158 Million
Millennial Users: 32.9%
Advantages:
-Allows users to broadcast their life authentically
-Can get an inside look on friends, celebrities, sports teams or even brands' lives
-Privacy: you can pick and choose who sees each post, without having to constantly edit your privacy settings
-Invisible Friends: you don't add just any random person to your Snapchat, and if you do then you never have to send them a snap. This reduces the amount of creepy stalkers you have to constantly deny a friend request from.
-Replies: when someone replies to your Snap, only you can see that. Unlike on Facebook, where all of your friends can see your Grandma's embarrassing comments about your ripped jeans.
-Exposes children to opportunities to share sexual photos
-Makes it easier to blackmail or bully, since the photo disappears
-The screenshot function: users feel free to send whatever they want because of the time limit, but may forget that receivers can screen shot any picture they send
Facebook
Founded: 2004
CEO: Mark Zuckerberg
Headquarters: Menlo Park, California
Revenue: $4,037 million
Net Income/ Loss: $974 million
Daily Active Users: 526 Million
Millennial Users: 75.6%
Advantages:
-Easily connects people from all over the world
-Can find like-minded people because you can see their interests
-It is common to meet new people on Facebook
-You can find dates for events that you may be interested in
-Video chat feature
-Breaking news goes viral here quicker than it may on Snapchat
-Brands can use it to announce important things about products and services
Disadvantages:
-Presence of parents, teachers, and future employers means that millennials actions have greater social consequence (this could be an advantage as well, just depends how you look at it)
-Fake profiles
-It is difficult to keep your profile completely private
-Since everyone can see who "likes" something of yours, it creates a competitive environment and false sense on self-worth
All-in-all both Snapchat and Facebook are extremely popular amongst Millennials. The use of Snapchat is growing due to the sense of freedom and privacy that millennials have on the platform. They still use Facebook, but it is not where they express their true selves anymore. Facebook is the profile that shows how they want to be perceived by others. Snapchat allows Millennials to show their true colors because they know exactly who sees their content, and have complete control over it.
Sources
http://tech.co/wp-content/uploads/2014/12/Snapchat-Facebook_640-640x320.jpg
http://www.businessinsider.com/snapchat-vs-facebook-twitter-ipo-chart-2017-2
http://www.chicagonow.com/arkielad/2016/02/7-reasons-snapchat-is-better-than-facebook/#image/6
http://www.cnbc.com/2016/02/05/why-snapchat-is-better-than-facebook-commentary.html
http://mwpartners.com/snapchat-is-now-the-third-most-popular-social-network-among-millennials/
https://www.shoutmeloud.com/what-are-the-advantages-and-disadvantages-of-facebook.html
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